Thursday, April 16, 2009

content management system Outsourcing

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A content management system (CMS) is a computer application used to create, edit, manage, search and publish various kinds of digital media and electronic text.

CMSs are frequently used for storing, controlling, versioning, and publishing industry-specific documentation such as news articles, operators' manuals, technical manuals, sales guides, and marketing brochures. The content managed may include computer files, image media, audio files, video files, electronic documents, and Web content. These concepts represent integrated and interdependent layers. There are various nomenclatures known in this area: Web Content Management, Digital Asset Management, Digital Records Management, Electronic Content Management and so on. The bottom line for these systems is managing content and publishing, with a workflow if required.

A CMS may support the following features:

identification of all key users and their content management roles; the ability to assign roles and responsibilities to different content categories or types; definition of workflow tasks for collaborative creation, often coupled with event messaging so that content managers are alerted to changes in content (For example, a content creator submits a story, which is published only after the copy editor revises it and the editor-in-chief approves it.); the ability to track and manage multiple versions of a single instance of content; the ability to capture content (e.g. scanning); the ability to publish the content to a repository to support access to the content (Increasingly, the repository is an inherent part of the system, and incorporates enterprise search and retrieval.); separation of content's semantic layer from its layout (For example, the CMS may automatically set the color, fonts, or emphasis of text.). There are three main categories of CMS, with their respective domains of use:
Enterprise CMS Web CMS Component CMS

A CMS system may also provide tools for one-to-one marketing. For example, if you visit a search engine and search for "digital Radio," the advertising banners will advertise businesses that sell digital Radio instead of businesses that sell consumer durables.
Two factors must be considered before an organization decides to invest in a CMS. First, an organization's size and geographic dispersion must be considered especially if an organization is spread out over several countries. For these organizations, the transition to CMS is more difficult. Secondly, the diversity of the electronic data forms used within an organization must be considered. If an organization uses text documents, graphics, video, audio, and diagrams to convey information, the content will be more difficult to manage.